Types of Research

Types of Data/Research

To have a succesful music magazine many types of research are taken into concideration to make sure its final out come is succesful and contains the content its readers want to see. This comes in data and research. There are two key types of data that are essential to any research, this is qualitative and quantitative data. Following this is two types of research, primary and secondary.

Qualitative Data

Qualitative Data is a method of research in which you look for quality. It is usually found through interviews, focus groups and sometimes questionnaires. It is found whenever you get information on a 1 on 1 basis and gather an in depth detailed understanding on human behaviour and decision making.

Quantitative Data

Quantitative Data is used to quantify data and gather results from a sample to the population of interest. Also it can be used to measure the incidence of various views and opinions. This is usually followed by qualitative research to explore further findings.

Primary Research

Primary research is when you collect consistent and original data where the researcher can focus on both quantitative and qualitative data. This also allows you to address specific issues and problems.

Secondary Research

Secondary research is when you look at past results and compare them, this includes published research reports and surveys.

After all of this data and research is collected it can give the magazine compamies a clear understanding and background knowledge on a genre and its audience and what the audience may be interested in and what they want to see. This can then allow for a great final magazine where the reader will enjoy the magazines content.