Magazine Terminology

Magazine Terminology

Pugs: Pugs are placed at the top left and right hand corners of the paper. Usually consist of logos or promotional offers.

Banner: Text that stands out because of the background, used for advertisements and key statements within the magazine

Copy: Main Text, usually stands out because of its position on the page and font size.

Strap line: Memorable phrase to a specific brand, used to make a specific brand or franchise stand out to the audience.

Lead: The intro paragraph of an article. This is usually interesting and unique to grab the readers attention and want them to continue reading.

Buzz words: Words such as "wow" "exclusive" and "free"

House style: A specific style or design given to a magazine, again makes the magazine more unique and stand out to other companys

Puffs: Colourful promoting boxing, makes advertisements stand out

Masthead: The name of a magazine, usually at the very top of a magazine cover and is the biggest writing on the page

Slogan: Motto, catchy and memorable phrase that either is for entertainment purposes such as a strap line or to make relevance to the product.

Drop capitals: Really big letter which starts of an article

Caption: Description of an image, used to explain an image

Anchorage Text: When a text pins down the meaning of a picture, very important for someone unfamiliar with the magazine

Headline: Main story in the magazine, stands out to the reader as its the key story in the magazine

Sell Lines: Text on the cover that helps to sell the magazine